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Located in Little Rock, Ark., the Arkansas Chapter of the Public Relations Society of America is dedicated to developing and enriching the professional lives of public relations practitioners. The chapter seeks to build an understanding and support for public relations throughout the business community and within the academic community for future practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and network throughout the year.

 
PRSA Arkansas Inducts 2012 Board Directors - The Arkansas chapter of the Public Relations Society of America inducted its 2012 board of directors at a chapter meeting Friday, Jan. 20.

BLOG: Komen�s Faulty PR Strategy - Komen

Op-Ed: Making The Case For PR Pros Editing Wikipedia (Techdirt) - Wikipedia

Op-Ed (Techdirt): Making The Case For PR Pros Editing Wikipedia - Wikipedia

Principled Leadership: A Motivator for Success - Black History Month 2012

PRSA Makes the Case for PR Pros Editing Wikipedia Pages in PRWeek UK - Wikipedia

How #PRDefined is Building the Business Value of PR - #PRDefined

Build Corporate Trust by Trusting the Internet - trust

#PRin2012: Talent Acquisition Goes Social - #PRin2012

PRSA: PR Definition Should Be �Simple and Understandable By Non-PR Pros� � PRNewser - #PRDefined

Friday Five: #SOPA and The New Tech PR Paradigm - Friday Five

PRSA Voices Opposition for SOPA and PIPA Antipiracy Bills in NYT & NYDN Commentary - SOPA, PIPA, statement, advocacy

#PRin2012: Solo PR Pros � The Profession�s Secret Weapon - #PRin2012

SOPA and PIPA: Separating the Real from the Rhetoric - Advocacy, copyright, intellectual property, online piracy, PIPA, Protect IP Act, SOPA, Stop Online Piracy Act

Statement: PRSA Opposes SOPA and PIPA Bills - SOPA, PIPA, statement, advocacy

Interview: Mark Cuban on PR�s Value for Startups - Mark Cuban, The PRSA Interview, value of PR

Grads often unprepared for today�s working world, survey says - Fortune/CNN reports that recent college grads and the Class of 2012 might not be as ready for the working world as they think,according to senior managers and C-suite executives polled for a recent study on behalf of the architectural firm Woods Bagot.

For its centennial, Girl Scouts encourages ambition - To mark its 100th anniversary, Girl Scouts of the USA is shifting from its usual tack of recruiting members and raising funds to a new marketing technique that puts a larger cause ahead of an organization�s needs, The New York Times reports.

How communicators can leverage gamification - Ryan Zuk explains how gamification helps organizations crowdsource ideas, drive and even train people for improved job performance in this month�s Digital Dialogue column. Gamification integrates gaming elements like points, levels and leaderboards into

The effective, multicultural practice of public relations - As practitioners work for diversity and equity in the organization, they should also examine the products and messages that they produce. In this month�s Diversity Dimensions column, Natalie T. J. Tindall, Ph.D., 2012 PRSA diversity committee chair,

Avoiding words that the media hate - Tom Gable, APR, Fellow PRSA, talks about the lazy PR writer�s lexicon and how to avoid sounding like other news releases by using the same language. Think about solid differentiation, positioning, compelling ideas, supporting evidence, data and outside

What you and your clients need to know about AVEs - What do you do if a client doesn�t want to change what they�ve been doing for a long time? In his second installation of the Ask Doc Rock column, measurement expert David B. Rockland, Ph.D., tells us what clients and PR practitioners need to know about

Top Latino and multicultural bloggers to present at Hispanicize 2012 - Top Latino and multicultural bloggers to present at Hispanicize 2012

For Carnival Cruises, purported survivor discount further enflames critics - For Carnival Cruises, purported survivor discount further enflames critics

Are scoop-chasing journalists blinded by pursuit of glory? - The breaking news on Saturday evening that former Penn State football coach Joe Paterno had died � proven wrong when Paterno�s family announced his death the next morning � shows the hazards journalists invite by rushing to get the story first, Craig

The 2012 Edelman Trust Barometer: Faith in government plummets - The credibility of government officials and CEOs experienced the biggest drops ever in the Edelman Trust Barometer.

Whether we look for it or not, news finds us - Many Internet users come across news unintentionally, says research cited by the website of Harvard�s Nieman Journalism Lab.

Is it time to update your job-search tactics? - Is it time to update your job-search tactics?

Buzz phrases that can creep up on the best of us - In the business world, we�ve all been guilty of overusing words, expressions and speech patterns � and drowning out our legitimate points in the process. In a Jan. 11 post for Inc.com, writer Jeff Haden identified some tiresome rhetorical habits we might

When search results and crises collide - With the rise of social networking and sharing platforms like Facebook and Twitter, today�s crises can take on the half-life of radioactive plutonium. Search engines never forget. Read more for online reputation management (ORM) steps that organizations

Survey: Independent PR firms experiencing new business growth - Survey: Independent PR firms experiencing new business growth

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