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To be seated for lunch, members must confirm attendance and include any guests HERE.

Please note that guests' fees ($25 per person; $15 for students) must be paid in advance or at the door. Guest fees not paid at the door will be billed on the member's next invoice.

February Chapter Meeting

Friday, Feb. 17 | 12 p.m. – 1 p.m. | The Little Rock Club

Tweet This, Not That: Developing and Implementing a Social Media Policy

Presented by Jenny Schmitt, First Employee and Senior Spark at CloudSpark

Get ready for this fast-paced session designed to help you develop and implement a working social media policy!

In the evolving era where social media plays an increasingly important and influential role with both internal and external audiences, you’ll learn the seven basic elements to any successful social media policy. In an interactive setting, Jenny will review the opportunities, challenges and creative potential of integrating and layering in social media to your current organization (no matter its level, size or focus).

Invest your lunch hour and you’ll leave with:

• Insights into the best (and worst) practices in developing and implementing social media policies related to online and mobile technologies

• An understanding of the seven elements present in every successful social media policy

• A framework for your own effective social media policy

• Tips and best practices to making a social media policy work well in your organization

• Resources available to you today to help you keep a policy up-to-date and covering the ever changing social environment

Jenny Schmitt

Jenny Schmitt is the First Employee and Senior Spark at CloudSpark, an award- winning strategic communications and social media company that specializes in helping new and emerging companies answer the key questions of “What now?” and “What next?” With experience, expertise, inspiration – and a spark or two – the company provides answers that help businesses stand out and achieve results. A veteran public relations and marketing professional and sought-after public speaker, Jenny is a frequent media contributor and has been quoted in USA Today, The Wall Street Journal, BrandWeek, and Nielsen’s Small Business among others; an author as well, she regularly contributes to the online world through blogs relating to social media and public relations. Jenny’s company has been recognized as one of the “Top 10 Agencies Who Get Social Media” in a national CMO survey conducted by ZDNet. Jenny can be followed on Twitter at @cloudspark.

2012 MONTHLY MEETING PLANNER

Jan. 20 | 2012 Officer Induction and Business Forecast

Feb. 17 |Tweet This, Not That: Developing and Implementing a Social Media Policy

March 16 | Diamond and Crystal Awards

April 20 | Coming Soon

May 18 | Coming Soon

June 15 | Coming Soon

July 20 | Coming Soon

Aug. 17 | Coming Soon

Sept. Date TBD | Prism Awards Ceremony

Oct. 19 |Coming Soon

Nov. 16 | Nonprofit Roundtable

Dec. 21 | Annual PRSA Christmas Party