Arkansas Chapter of Public Relations Society of America Announces 2011 Prism Awards

LITTLE ROCK, Ark. (Sept. 23, 2011) – Little Rock-based Eric, Rob & Isaac won the Best of Show Award presented by the Arkansas chapter of the Public Relations Society of America during the chapter’s annual Prism Awards held Thursday, Sept. 22 at the Capital Hotel.

The agency won for the Riverfest 2010 Campaign. Playing on Riverfest’s corporate slogan, “Where the Fun Runs Deep,” ERI developed the theme/tagline “Real. Live. Fun.” for the 2010 festival in an effort to communicate the unique sights and sounds of the event. This theme was featured throughout all festival communication vehicles. More than 250,000 festivalgoers attended the 2010 event, with an estimated economic impact of $25.9 million on the community.

Public relations professionals from across the state were recognized in 30 categories ranging from Media Relations to Internal Communications to Special Events and Observances. A group of professionals from the Mississippi chapter of PRSA judged the entries. 

“The Prism Awards are the biggest night of the PRSA year,” said Stacey M. Jones, APR, Arkansas chapter president. “It’s always a celebration to get together with our colleagues and friends to recognize achievements in public relations -- the innovation, the creativity, the real work of our profession.”

The Tom Steves Sr., Compass Award was also awarded, memorializing long-time chapter leader and public relations executive Tom Steves, APR. Instituted in 2009 by the chapter’s Past Presidents Council, the award recognizes an Arkansas PRSA member who has an outstanding record of advancing the profession through a lifelong commitment to mentorship. Brenda Scisson, APR, executive director of the Winthrop P. Rockefeller Cancer Institute Foundation Fund at UAMS, received the Compass Award.

Top Prism winners include Mangan Holcomb Partners with twelve Prisms and Eric, Rob & Isaac with five. A complete list of winners and finalists is below. Photographs from the event can be found here.

 

SINGLE-ELEMENT CATEGORIES

Annual Reports – Business

 

Winner

Harding University President’s Report

Mangan Holcomb Partners

 

Annual Reports – Nonprofit

 

Winner

2010 Conway Area Chamber of Commerce Annual Report

Eric Rob & Isaac

 

Brochures

 

Winner

Religious Liberty in Your Classroom or School: A Primer

Ariel Strategic Communications

 

Finalist

Entergy Arkansas CO₂ Free Brochure

Eric Rob & Isaac

 

Creative Tactics

 

Winner

“Wash Your Paws” ACH Handwashing Station

Arkansas Children’s Hospital

 

Finalist

Grass Roots: Growing Our Green Agenda

Thoma Thoma

 

Direct Mail – Business

 

Winner

American Data Network 2010 Core Measures Direct Mail

Eric Rob & Isaac

 

 

Direct Mail – Nonprofit

 

Winner

Better Beginnings Direct Mail

The Communications Group

 

Feature/News Writing

 

Winner

J.B. Hunt Transport Today Magazine

Mangan Holcomb Partners

 

Finalist

ACCESS Group Inc., Success Story

ACCESS Group Inc.

 

Media Relations

 

Winner

Mangan Holcomb Partners 2010 Media Outreach

Mangan Holcomb Partners

 

Finalist

Heart of the Matter: Communicating Transplants at ACH

Arkansas Children’s Hospital

 

Multimedia

 

Winner

ARcare 2010 Corporate Video

Eric Rob & Isaac

 

Finalist

Winthrop Rockefeller Institute “Legacy” Video

Mangan Holcomb Partners

 

Periodicals – Print

 

Winner

Solutions Magazine – Baldor

The Communications Group

 

Finalist

Department of Arkansas Heritage Storyline Newsletter

Mangan Holcomb Partners

 

Periodicals – Electronic

 

Winner

Arkansas Neuroscience Institute “A Message from Dr. Krisht” E-newsletter

Mangan Holcomb Partners

 

Finalist

American Data Network The Check-Up E-newsletter

Eric Rob & Isaac

 

Podcast/Vodcast

 

Winner
Bienvenido a Arkansas (Welcome to Arkansas)

CJRW

 

Special Advertising Support – Television

 

Winner

Arkansas Children’s Hospital Website Launch

Eric Rob & Isaac

 

Finalist

Our Lady of the Lake Children’s Hospital “Normal Kids: Ja’Ki”

Mangan Holcomb Partners

 

Special Advertising Support – Radio

 

Winner

Arkansas Repertory Theatre Hamlet Radio

Mangan Holcomb Partners

 

Finalist

Arkansas Soybean Promotion Board Radio

The Communications Group

 

Special Advertising Support – Print

 

Winner

Keep Arkansas Beautiful “Shine: trASH” Print Ad

Mangan Holcomb Partners

 

Finalist

Executive MBA

University of Arkansas Little Rock

Social Media

 

Winner

Growing Our Green Agenda

Thoma Thoma

 

Finalist

2010 IO Metro Social Media Campaign

Eric Rob & Isaac

 

Websites

 

Winner

ARChildrens.org Redesign

Arkansas Children’s Hospital

 

Finalist

Better Beginnings Website

The Communications Group

 

Other Printed Pieces

 

Winner

Mangan Holcomb Partners Agency Ornament

Mangan Holcomb Partners 

 

Finalist

American Data Network Patient Safety Leadership Conference

Eric Rob & Isaac

 

MULTI-ELEMENT CATEGORIES

Community Relations – Business

 

Winner

Bank of Little Rock Mortgage Student Recognition Program

Thoma Thoma

 

Community Relations – Nonprofit

 

Winner

Say Go College Week 2011

Stone Ward 

 

Finalist

Grass Roots: Growing Our Green Agenda

Thoma Thoma

 

Finalist

Keep Arkansas Beautiful Foundation Litter-Free Zone Program

Mangan Holcomb Partners

 

Institutional Programs – Nonprofit 

 

Winner

Arkansas Soybean Promotion Board Campaign

The Communications Group

 

Finalist

Better Beginnings Celebration Event

The Communications Group

 

Internal Communications

 

Winner

Baxter Regional Medical Center “Mission: Possible” Plan

Mangan Holcomb Partners

 

Finalist

ARcare 2010 Employee Kickoff

Eric Rob & Isaac

 

Marketing Communications – Business

 

Winner

RiceTec Inc., 2010 Marketing Campaign

Mangan Holcomb Partners

 

Finalist

2010 ORLocate Product Launch

Eric Rob & Isaac

 

Marketing Communications – Nonprofit

 

Winner

Riverfest 2010

Eric Rob & Isaac 

 

Finalist

St. Vincent Health System “Quality Physicians” Campaign

Mangan Holcomb Partners

 

Multicultural Public Relations

 

Winner

Winthrop Rockefeller Institute 2010 Legacy Weekend

Mangan Holcomb Partners

 

Public Service

 

Winner

Great Arkansas Cleanup 2010

Mangan Holcomb Partners

 

Finalist

ARKids First Summer Safety Parties

The Communications Group

 

Public Relations on a Shoestring Budget – Nonprofit

 

Winner

ACH Southwing Topping-Out Ceremony

Arkansas Children’s Hospital

 

Finalist

The Hat Club “Miracle Wiff” Tournament

Mangan Holcomb Partners

 

Special Events and Observances – Business

 

Winner

Barber Law Firm 100th Anniversary

Thoma Thoma

 

Finalist

Arkansas Urology Kickoff to Men’s Health Prostate Screening Event

Mangan Holcomb Partners

 

Special Events and Observances – Nonprofit

 

Winner

Miracle League of Arkansas Fourth Annual Double Header

Mangan Holcomb Partners

Finalist

Arkansas Children’s Hospital 2010 Little Rockers Kickoff

Ghidotti Communications

 

Other Public Relations

 

Winner
Stamp Out Smoking Coloring Contest

CJRW

 

Finalist

RiceTec Inc., Field Days

Mangan Holcomb Partners

 

Sponsors for the 2011 Prism Awards included Allegra Printing, Centennial Bank, Mangan Holcomb Partners, Meltwater Group, Stone Ward, Arkansas Broadcasters Association, Arkansas Press Association, Bruce Trimble, APR, Eric Rob & Isaac, KATV Channel 7, Television Broadcasters of Arkansas, Ariel Strategic Communications, Today’s THV Channel 11, Lawson & Co. and Gene Stewart Pro Video.

The Arkansas Chapter of PRSA is dedicated to developing and enriching the professional lives of Arkansas’ public relations practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and networking throughout the year. For more information, visit www.arkprsa.org.