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Located in Little Rock, Ark., the Arkansas Chapter of the Public Relations Society of America is dedicated to developing and enriching the professional lives of public relations practitioners. The chapter seeks to build an understanding and support for public relations throughout the business community and within the academic community for future practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and network throughout the year.

 
PRSA Arkansas Inducts 2012 Board Directors - The Arkansas chapter of the Public Relations Society of America inducted its 2012 board of directors at a chapter meeting Friday, Jan. 20.

Wikipedia & Public Relations: Survey Shows Gaps in Accuracy, Understanding (UPDATED*) - Sixty percent of respondents to a recent survey about Wikipedia and public relations said that articles about their clients or companies contain factual errors.

No Grand Slam for Miami Marlins� PR Practices - Miami Marlins� PR Practices

PRSA: Smear Campaign Against USA TODAY is �Disturbing Example of Unethical PR� - ethics, keith trivitt, usa today

A CEO�s Most Powerful Tool is Communications - communications

Survey Finds Majority of Wikipedia Entries Contain Factual Errors - Wikipedia

Infographic: Measuring PR Pros� Engagement with Wikipedia - Wikipedia

What the USC Annenberg GAP Study Tells Us About PR's Future - GAP Study

Reviewing the FDA�s Proposed Social Media Guidelines - FDA, social media

Friday Five: How Brands Will Stay Relevant in the Social Realm - Friday Five

Judges Select 143 Finalists for the Esteemed PRSA 2012 Silver Anvil Award - The Public Relations Society of America (PRSA) announced today that 143 finalists for the prestigious Silver Anvil Award were selected out of a 923 entries. Finalists will receive a Silver Anvil or Award of Excellence at the PRSA 2012 Silver Anvil Awards

Former RNC Chair, Michael Steele, and Consumer Behavioral Expert, June Cotte, to Keynote at the PRSA 2012 International Conference - Former RNC Chair, Michael Steele, and Consumer Behavioral Expert, June Cotte, to Keynote at the PRSA 2012 International Conference

Friday Five: Brands Recover from Crisis Situations - Friday Five

PRSA: Business Can Regain Public's Trust Through Transparency (NYT) - new york times

PRSA Foundation Awards First Chester Burger Scholarship to U. of Houston�s Kristen Boucher - PRSA Foundation Awards First Chester Burger Scholarship to U. of Houston�s Kristen Boucher

Has PR Become a �Lightning Rod of Mistrust�? - Has PR Become a �Lightning Rod of Mistrust�?

Internet Week recap: Tumblr and Reddit on what�s trending - Internet Week recap: Tumblr and Reddit on what�s trending

Internet Week recap: Pete Cashmore discusses Web trends and Mashable�s growth - Internet Week recap: Pete Cashmore discusses Web trends and Mashable�s growth

The new normal poll: Americans care more about the rainbow than the pot of gold - The New Normal Poll: Americans Care More About the Rainbow Than the Pot of Gold.

Editor�s Corner: Public Relations Journal, Vol. 6, No. 3 - Eight research articles have been selected for inclusion in the Vol. 6, No. 3 edition of Public Relations Journal, the open-access, peer reviewed, electronic research journal published by the Public Relations Society of America (PRSA).

Internet Week recap: Buzzfeed on sharing and creating social content - Internet Week recap: Buzzfeed on sharing and creating social content

Internet Week recap: Billy Beane of the Oakland A�s discusses data - Internet Week recap: Billy Beane of the Oakland A�s discusses data

PR lessons from JPMorgan trading and communications meltdowns - As venture capitalist Roger Ehrenberg writes for Fortune.com, JPMorgan CEO Jamie Dimon has further fueled criticism of the Wall Street firm�s recent $2 billion trading loss by issuing a denial before knowing the facts.

Do social media like Twitter and Facebook tap neurological need to share? - Do social media like Twitter and Facebook tap neurological need to share?

Deadline Extended: Join the Public Relations Journal Editorial Review Board - PRSA is accepting applications and nominations to serve on the Editorial Review Board of the Public Relations Journal, the Society�s Web-based, open-access, peer-reviewed, quarterly publication.

The fashionable side of social media: Keeping up with the latest trends? - With new �it� social media trends hitting the PR circuit faster than the limited-edition Missoni product line flew off the shelves at Target, adapting to that change does not always mean creating a presence on the latest and greatest digital tool. The

The PRSA 2012 Digital Impact Conference wrap up - On April 2-3, PRSA hosted the 2012 Digital Impact Conference titled �Influence and Persuasion,� at New York City�s Sentry Center. More than 35 social media leaders shared their insights on the latest�s developments in digital communications. In addition

Twitter changing political campaigns and media coverage - For better or worse, Twitter has become the center of the political conversation, transforming how campaigns and journalists work.

Return on influence: Mark W. Schaefer on the power of Klout, social scoring and influence marketing - Mark W. Schaefer, executive director of Schaefer Marketing Solutions and marketing faculty member at Rutgers University, released his latest book, �Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing� in March.

Practicing the art of �we�: A return to real life - Unlike the latest shiny new media tool, widget or app of the day, true word-of-mouth marketing is based on real relationships between company and consumer. It celebrates transparency, trust and community � things that can�t be bought, rushed or

How visual content is transforming social media - When communicating an idea, the perfect picture can make words obsolete. Images tell stories that even pages of text could never fully capture.

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